--- title: Navigating the new era of market access | Webinar | Access Infinity description: Join Access Infinity’s two-part webinar series exploring the new rules of global pricing and how AI is transforming market access strategy and decision-making. image: https://offers.accessinfinity.com/hubfs/Autumn%20webinar%20Feat%20Image-1.png --- [![AI Logo White](https://offers.accessinfinity.com/hs-fs/hubfs/AI%20Logo%20White.png?width=628&height=72&name=AI%20Logo%20White.png "AI Logo White")](https://accessinfinity.com/) Live Webinar | 4-part series # Faster. Sharper. Smarter. ## Navigating the new era of market access The market access landscape is entering a new era. AI is changing how teams work, global pricing policies are becoming increasingly interconnected, evidence requirements continue to evolve, and launch success depends on greater coordination than ever before. In this four-part webinar series, Access Infinity's experts explore the trends shaping the new era of market access and share practical perspectives to help teams navigate what's ahead.  Join us for practical perspectives, real-world examples and actionable strategies to help your teams make faster, sharper and smarter decisions. Webinar program On Demand: Webinar one: The New Rules of Global Pricing [Learn more and access the recording](https://offers.accessinfinity.com/navigating-the-new-era-of-market-access-webinar-access-infinity#Webinar1) On Demand: Webinar two: AI in Market Access: From potential to practice [Learn more and access the recording](https://offers.accessinfinity.com/navigating-the-new-era-of-market-access-webinar-access-infinity#Webinar2) On Demand: Webinar three: Building Evidence Strategies for a Changing HTA Landscape [Learn more and access the recording](https://offers.accessinfinity.com/navigating-the-new-era-of-market-access-webinar-access-infinity#Webinar3) NEW: Webinar four: Launch Excellence: Turning Strategy into Successful Launches  [Learn more and sign up below](https://offers.accessinfinity.com/navigating-the-new-era-of-market-access-webinar-access-infinity#Webinar4) NEW: Webinar four Launch Excellence: Turning Strategy into Successful Launches  Date: Thursday 5th November   Time: 3:00pm GMT / 10:00am EST   A successful launch depends on more than a strong strategy. As pricing pressures become increasingly connected across markets, teams need better visibility, stronger coordination and greater confidence in their launch decisions. In our final session, we’ll explore how organisations can strengthen launch execution through better global and local alignment, portfolio decision-making, and the use of technology and AI across the launch lifecycle. You'll learn how to: - Factor changing pricing dynamics into launch planning - Overcome common barriers that can slow launch execution - Keep global and local teams aligned throughout launch Complete the form to sign up for webinar 4.  ### Register for webinar four ### Access the recording On Demand: Webinar one The New Rules of Global Pricing Pricing decisions no longer happen in isolation. As policy changes across the US, Europe and other major markets become increasingly connected, a decision in one geography can have implications across many others. Our experts will explore the developments reshaping global pricing, from US pricing policy and international reference pricing to European market reforms, and what they mean for your strategy. **You'll learn how to:** - Navigate the policy developments shaping global pricing - Anticipate how decisions in one market could affect another - Build more resilient global pricing strategies Complete the form to access the recording. On Demand: Webinar two AI in Market Access: From Potential to Practice The question is shifting from could we use AI? to where can it genuinely make a difference? We'll cut through the hype to explore how AI is being applied across market access today, from everyday productivity and evidence generation to pricing analysis and launch planning. Our experts will share practical examples of where AI is delivering value, where its limitations remain, and the capabilities market access teams should be developing now. You'll learn how to: - Identify where AI can deliver genuine value in market access - Integrate AI into everyday workflows - Use AI to support smarter decision-making across the product lifecycle Complete the form to access the recording. ### Access the recording ### Access the recording On demand: Webinar three Building Evidence Strategies for a Changing HTA Landscape Evidence expectations continue to evolve, but the real pressure is knowing whether your evidence will stand up to scrutiny before a payer asks the question you weren’t ready for. In this session, we’ll explore how HEOR and market access teams can build stronger evidence strategies across the product lifecycle, manage evidence across markets and indications, and improve HTA readiness through better collaboration. You'll learn how to: - Navigate evolving evidence requirements across major markets - Improve HTA readiness through stronger evidence planning - Strengthen collaboration between evidence generation and market access teams Complete the form to access the recording. ## Check out our additional resources ![AI in MA 2 Blog 2](https://offers.accessinfinity.com/hs-fs/hubfs/AI%20in%20MA%202%20Blog%202.png?width=1024&height=536&name=AI%20in%20MA%202%20Blog%202.png "AI in MA 2 Blog 2") [Read 'AI in Market Access: Why Successful Adoption Starts with the Problem'](https://accessinfinity.com/blogs/ai-in-market-access/) ![Essential Guide feat image 2026](https://offers.accessinfinity.com/hs-fs/hubfs/Essential%20Guide%20feat%20image%202026.png?width=1024&height=536&name=Essential%20Guide%20feat%20image%202026.png "Essential Guide feat image 2026") [Download 'Essential guide to analogue analysis'](https://offers.accessinfinity.com/essential-guide-to-analogue-analysis-in-2025-0) ![W19 On demand Access Now Feat image](https://offers.accessinfinity.com/hs-fs/hubfs/W19%20On%20demand%20Access%20Now%20Feat%20image.png?width=1024&height=536&name=W19%20On%20demand%20Access%20Now%20Feat%20image.png "W19 On demand Access Now Feat image") [Watch 'AI in market access: Smart applications and limitations'](https://offers.accessinfinity.com/ai-in-market-access-webinar-series) Copyright © 2026 Access Infinity. 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