---
title: How to leverage AI to optimise your brand for launch | Webinar
description: Explore AI's impact on market access and pricing in our webinar series. Learn effective strategies and discover when AI is and when it may not be the best solution.
image: https://offers.accessinfinity.com/hubfs/W18%20on%20demand%20Feat%20image.png
---

[![AI Logo White](https://offers.accessinfinity.com/hs-fs/hubfs/AI%20Logo%20White.png?width=628&height=72&name=AI%20Logo%20White.png "AI Logo White")](https://accessinfinity.com/)

### On-demand webinar 

## How to leverage AI to optimise your brand for launch

Ready to gain a competitive edge? In this webinar Product Owner Tom Gilboy reveals how AI can elevate your pre-launch strategy.

Key topics include:

 Using AI for accurate HTA predictions

  Identifying critical evidence gaps early

  Handling payer objections with confidence

  Preparing for success with mock negotiations

  Maximising launch potential with cutting-edge tools

Complete the form and a member of our team will be in touch with the recording. 

### Access the recording

Meet the speakers

![Group 14355-1](https://offers.accessinfinity.com/hs-fs/hubfs/Group%2014355-1.png?width=300&height=302&name=Group%2014355-1.png "Group 14355-1")

![Group 14356-1](https://offers.accessinfinity.com/hs-fs/hubfs/Group%2014356-1.png?width=350&height=348&name=Group%2014356-1.png "Group 14356-1")

Louise Bennett 

Head of Marketing

Thomas Gilboy

Product Owner

## Check out our additional resources

![W16 Feat image Access now-1](https://offers.accessinfinity.com/hs-fs/hubfs/W16%20Feat%20image%20Access%20now-1.png?width=2000&height=1046&name=W16%20Feat%20image%20Access%20now-1.png "W16 Feat image Access now-1")

[Watch 'Winning the Launch Game: Layering competitor intelligence into your strategy with Access Hub'](https://accessinfinity.com/webinar/winning-the-launch-game-layering-competitor-intelligence-into-your-strategy-with-access-hub/)

![KPI feat image new](https://offers.accessinfinity.com/hs-fs/hubfs/KPI%20feat%20image%20new.png?width=2000&height=1046&name=KPI%20feat%20image%20new.png "KPI feat image new")

[Download 'The 8 market access metrics you should be tracking'](https://offers.accessinfinity.com/market-access-kpi)

![W19 On demand Access Now Feat image](https://offers.accessinfinity.com/hs-fs/hubfs/W19%20On%20demand%20Access%20Now%20Feat%20image.png?width=1024&height=536&name=W19%20On%20demand%20Access%20Now%20Feat%20image.png "W19 On demand Access Now Feat image")

[Watch 'AI in market access: Smart applications and limitations'](https://offers.accessinfinity.com/ai-in-market-access-webinar-series)

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