Market access teams face increasing challenges, from navigating HTA's to meeting evidence demand. This playbook offers the insights you need to leverage AI-driven insights for competitive advantage.

Why Download?

Faster Decisions: Accelerate analogue analysis to meet market demands.
Gain the Edge: Identify key analogues for better product positioning.
Cross-Team Alignment: Bridge gaps between R&D, medical, and commercial teams.
Expert Insights: Avoid pitfalls and leverage proven strategies.

What’s Inside?

Steps to select analogues matching your target profile.
Actionable tips for accurate analysis.
Digital tools for faster outcomes.
Case studies from industry leaders.

This guide is for: Early stage/ BD and pre-launch teams looking to equip your market access teams to quickly optimise product launch strategies with precision.