AI on-demand webinar series
AI in Market Access: Smart Applications and Limitations
In 2025, value, access, and pricing leaders who fail to integrate AI risk fall behind. How can you stay ahead?
Which AI-driven strategies are already reshaping pricing, access and evidence generation and when is AI not the right tool for the job?
See AI in action – how leading pharma companies are using AI to optimise launch strategy, pricing and evidence management. Plus, learn when AI is not the answer—and what to do instead.
Webinar program
Session 1: Transform Your Access And Pricing Potential With AI | Learn more and access the recording
Session 2: AI For Evidence Management: Faster Insights, Better Outcomes | Learn more and access the recording
Session 3: AI Adoption: When It Helps, When It Hurts and How To Decide | Learn more and access the recording
Complete the form to gain access to all the recordings or find out more about each webinar and request access below.
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Session 1
Transform Your Access And Pricing Potential With AI
Is AI the superpower you never knew you could have? How can it transform strategy for access and pricing leaders? Watch this webinar to find out!
From predicting HTA decisions and closing evidence gaps to overcoming payer objections and mastering mock negotiations, AI already has the potential to deliver real results. In this session, we reveal how market leaders are using AI to maximise launch success—and how you can, too.
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Session 2
AI For Evidence Management: Faster Insights, Better Outcomes
HTA submissions, pricing negotiations, and reimbursement approvals all depend on robust, high-quality evidence. Yet, many teams still rely on inefficient, manual processes across multiple data sources and siloed teams, leading to costly delays and lost opportunities.
In this webinar, we showcase how AI can help teams close the ‘evidence gap,’ by facilitating stronger cross-functional collaboration and enhancing your value storytelling. Giving you the competitive edge you need.
Starting with the key challenges in evidence generation and management, we’ll explore AI’s role in strengthening evidence management and value communications. Plus, we’ll provide real-world examples of how AI can be used to support PICO shaping.
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Session 3
AI Adoption: When It Helps, When It Hurts and How To Decide
It goes without saying that the hype around AI in value, access and pricing is on the rise, with more leaders looking at potential applications for the technology’s adoption. While AI offers powerful advantages, it’s not always the right solution for every challenge.
In this webinar we provide practical insights to help you navigate AI adoption effectively. We explore when AI is a game-changer vs. when it may not be the right fit and advise on how to make the best decisions for your organisation.
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